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Hey there, CEd enthusiasts! Remember when customer education was that quiet department churning out user manuals and training docs? Well, those days are long gone! Today, customer education is stealing the spotlight and proving itself to be an absolute game-changer in the software world. Don’t believe us? We’ve got the receipts!
We just wrapped up interviews with fifteen(!) of the industry’s brightest minds for our shiny new ebook, Well CEd II. Trust us – what they had to say about the state of customer education will knock your socks off! 🧦
Customer Education Takes Center Stage (For Good!)
“Over the past year, there’s been a growing recognition that customer education isn’t just about delivering content—it’s about driving tangible business outcomes,” says Roberto Aiello, Senior Learning Experience Designer at Personio. Customer education isn’t just playing in the minor leagues anymore – it’s gone pro!
And get this: Ran Barzilai, Director of Technical Support and Training at Thales, puts it perfectly: “Customer education is now an acknowledged profit center. The currency of customer education is rising.” That’s right – we’re not a cost center anymore, folks. We’re making it rain! 💸
When Business Goals Meet Education Magic
Here’s where things get really intriguing. Customer education teams are crushing it when it comes to driving real business impact. As Debbie Smith, President of the Customer Education Management Association, puts it (and we love how she doesn’t mince words): “If you don’t align everything you do with business objectives, you have no reason to exist in the business.”
What does this success look like? We’re talking:
- Support tickets dropping like autumn leaves 🍂
- Product adoption numbers that’ll make your CEO do a happy dance 🕺
- Customer satisfaction scores that belong on a highlight reel 📼
- Time-to-value metrics that’ll leave your competition in the dust 💨
AI: The Plot Twist Nobody Saw Coming
Just when you thought customer education couldn’t get any better, AI entered the chat! Josh Cavalier, Founder of JoshCavalier.ai, nailed it: “AI gives us the ability to get updated information out to the customer base faster and in more formats.”
But hold onto your hats, because this is just the beginning! Samantha Murray, Founder of AlignedCX, is painting a future that sounds like sci-fi (but it’s totally real): “We are talking about a future where content is automatically generated and served in-context to meet the customer exactly where they’re at.” Mind = blown! 🤯
The Future Is Small But Mighty
Looking ahead to 2025, it’s all about thinking small – but in a totally genius way! Shannon Howard, Director of Customer and Content Marketing at Intellum, nails it: “We need more just-in-time content surfaced to people where and when they need it.” We’re talking bite-sized learning nuggets that pack a serious punch!
The ROI Revolution
The impact of customer education isn’t just growing – it’s transforming how businesses measure success. As Vicky Kennedy, CEO of Echtus, points out, the industry is moving beyond basic correlations to demonstrate real business impact: “I’m pushing to get to the next stage where we’re not just showing loose correlations but connections between engagement metrics and efficacy metrics and how that actually impacts business.”
The verdict? The importance of customer education can’t be overstated – it’s as essential as your morning coffee (and we don’t say that lightly! ☕).
But Wait, There’s More!
Think these insights about the importance of customer education are juicy? You should see what’s in the full ebook! Well CEd II is packed with:
- Mind-blowing insights about measuring customer education impact
- Cool tech trends that’ll shape the future of training
- Strategic secrets from the pros
- Real success stories that’ll inspire your next big move
Don’t miss out on this treasure trove of information, ideas, and insights on the importance of customer education. Because let’s face it – in 2025, if you’re not investing in customer education, you’re basically still using a flip phone. 📱
Trust us, your future self will thank you for getting ahead of these trends. Plus, you’ll sound super smart at your next team meeting. Win-win! 🏆
The future of customer education is bright and full of possibilities. Are you ready to shine? ✨
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