Your business needs an effective training program — not just for employees, but also to onboard new customers. That goes without saying, particularly in today’s hypercompetitive SaaS landscape. The problem, of course, is actually instituting that program.
Where does one even start? Fittingly enough, with education. We’ve collected a few of the most prominent online training leaders, each with their own guidance to offer so you can create a successful training program.
Customer success and training go hand-in-hand.
Debbie Smith is the president of the Customer Education Management Association (CEdMA), so it’s safe to say she knows a thing or two about customer education.
Her experience as a Customer Education People Leader combined with deep expertise in learning strategy, instructional design, eLearning design and development, user experience, and project management make her a must-follow for anyone serious about mastering the art of training.
Be sure to follow her on LinkedIn as she frequently shares powerful insights into the world of customer education and training.
Follow Debbie Smith on LinkedIn
Tyler Foster is a firm believer that education, access to resources, and hands-on learning experiences are critical to empowering individuals, communities, and businesses to unlock their full potential.
As the Director of Customer Training & Empowerment at Intuit Mailchimp — Tyler has direct experience in all areas of customer education.
Even better, Tyler is active in the customer education community and was a candidate for the AWS competition.
Follow Tyler Foster on LinkedIn
Pam Micznik was crowned AWS’s Community Champion in 2022 in the Customer Education community.
She has extensive experience in customer education and success, and fully understands how important these two areas are to the success of any business.
With around 4,000 followers on LinkedIn, she frequently posts insights revolving around customer education tools, conferences, and other useful resources.
Follow Pam Micznik on LinkedIn
If you’re looking for insights into customer learning and success — Daniel Quick is worth following.
Daniel is a respected customer learning leader and co-author of “The Customer Education Playbook.” He also understands the role customer education has to play in building brand awareness, streamlining onboarding, and other critical processes. Why? Because he believes the customer journey is all about learning as you work to turn customers into brand champions.
Don’t miss out on the powerful insights he shares to his nearly 2,500 followers on LinkedIn.
Follow Daniel Quick on LinkedIn
Alec Down is an experienced SaaS education leader and a 2022 ACE Award finalist with a background in curriculum engineering and teaching.
He brings over 6 years of experience building successful SaaS-based training solutions, with a strong focus on helping start-ups achieve hyper growth.
For any training professionals looking to master customer education strategy, roadmapping, instructional curriculum design, and best practices and processes — be sure to follow Alec.
By now, you’ve got a pretty good knowledge-base on which you can draw while planning your training programs. But there’s still one last topic that’s worth exploring. Namely, how you’ll actually implement your training programs once you’ve planned them out.
In our blog post Best Practices for Customer Training Software in 2023, we start by establishing the importance of customer training — why you should invest in it in the first place. From there, we list a few crucial best practices to help ensure your program not only succeeds, but thrives.
We also suggest you join the CloudShare Community to connect with other training professionals. Click here to join today.